About Me

Hi, I’m Ruey Jen Oh, a Strategic UX Consultant & Product Designer with 8+ years of expertise in crafting human-centered digital experiences from scalable system platforms to civic-driven social impact solutions.

Hi, I’m Ruey Jen Oh, a Strategic UX Consultant & Product Designer with 8+ years of expertise in crafting human-centered digital experiences from scalable system platforms to civic-driven social impact solutions.

Currently building Epifocal Digital Design, a solo agency focused on no-code saas and web digital products.

Currently building Epifocal Digital Design, a solo agency focused on no-code saas and web digital products.
Featured Projects
Experience

Independent Product Designer

Epifocal Digital Design

2022 - Current

Independent Product Designer

Epifocal Digital Design

2022 - Current

Senior UX Consultant

Rhindon Strategy & Design

2023 - 2024

Senior UX Consultant

Rhindon Strategy & Design

2023 - 2024

UX Design Lead

Freelance

2019 - 2022

UX Design Lead

DSTA

2019 - 2022

UX Design Lead

Freelance

2019 - 2022

Senior UX Designer

DSTA

2020 - 2021

Senior UX Designer

DSTA

2020 - 2021

Testimonial

Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.

Alvin Loh

HEAD DESIGN INNOVATION & USER EXPERIENCE, DSTA

Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.

Alvin Loh

HEAD DESIGN INNOVATION & USER EXPERIENCE

Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.

Alvin Loh

HEAD DESIGN INNOVATION & USER EXPERIENCE

Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.

Alvin Loh

HEAD DESIGN INNOVATION & USER EXPERIENCE

Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.

Alvin Loh

HEAD DESIGN INNOVATION & USER EXPERIENCE

Let's Collaborate
Let's get in touch!

Let's talk about a project,
collaboration or an idea you may have

Let's talk about a project,
collaboration or an idea you may have

© 2025 Oh Ruey Jen. Designed and built with Framer.

© 2025 Oh Ruey Jen. Designed and built with Framer.

© 2025 Oh Ruey Jen. Designed and built with Framer.

© 2025 Oh Ruey Jen. Designed and built with Framer.