Hi, I’m Ruey Jen Oh, a Strategic UX Consultant & Product Designer with 8+ years of expertise in crafting human-centered digital experiences. I bridge design, policy, and technology to deliver measurable outcomes.
1. My Design Philosophy
Where Rigor Meets Empathy
Great design solves real problems, not just with aesthetics, but through structured thinking and deep human understanding.
I believe in creating systems that are as intentional in their architecture as they are intuitive in their use.
2. My Approach
Human-Centered Systems Thinking
I design through a dual lens:
Micro – Crafting intuitive, inclusive interactions
Macro – Architecting scalable systems that stand the test of policy, technology and time
Every decision serves both immediate needs and long-term adaptability.
3. What Drives Me
Solving the Right Problems Well
I’m compelled by:
Complex challenges – Where design can create disproportionate impact
Invisible pain points – The unglamorous friction others overlook
Sustainable solutions – Systems that grow with their users
Execution & Specialized Design Skills
Product Design
Designing intuitive user interfaces and engaging user experiences for seamless digital interactions and optimal usability.
Product Design
Designing intuitive user interfaces and engaging user experiences for seamless digital interactions and optimal usability.
Product Design
Designing intuitive user interfaces and engaging user experiences for seamless digital interactions and optimal usability.
Product Design
Designing intuitive user interfaces and engaging user experiences for seamless digital interactions and optimal usability.
Framer Development
Building interactive prototypes, websites, and landing pages with Framer for dynamic digital experiences.
Framer Development
Building interactive prototypes, websites, and landing pages with Framer for dynamic digital experiences.
Framer Development
Building interactive prototypes, websites, and landing pages with Framer for dynamic digital experiences.
Framer Development
Building interactive prototypes, websites, and landing pages with Framer for dynamic digital experiences.
Brand Design
Creating impactful brand identities, visual assets, and marketing materials for cohesive brand experiences.
Brand Design
Creating impactful brand identities, visual assets, and marketing materials for cohesive brand experiences.
Brand Design
Creating impactful brand identities, visual assets, and marketing materials for cohesive brand experiences.
Brand Design
Creating impactful brand identities, visual assets, and marketing materials for cohesive brand experiences.
User Research & Data-Driven Design
Expertise in qualitative/quantitative research (e.g., usability testing, surveys, contextual inquiry). Strong analytical skills to translate insights into actionable design improvements.
User Research & Data-Driven Design
Expertise in qualitative/quantitative research (e.g., usability testing, surveys, contextual inquiry). Strong analytical skills to translate insights into actionable design improvements.
User Research & Data-Driven Design
Expertise in qualitative/quantitative research (e.g., usability testing, surveys, contextual inquiry). Strong analytical skills to translate insights into actionable design improvements.
User Research & Data-Driven Design
Expertise in qualitative/quantitative research (e.g., usability testing, surveys, contextual inquiry). Strong analytical skills to translate insights into actionable design improvements.
Strategic & Systems-Oriented Skills
UX Strategy & Vision
Ability to define and align UX strategy with government policy goals and digital transformation initiatives. Experience in roadmap planning and prioritization for public-sector digital services.
UX Strategy & Vision
Ability to define and align UX strategy with government policy goals and digital transformation initiatives. Experience in roadmap planning and prioritization for public-sector digital services.
UX Strategy & Vision
Ability to define and align UX strategy with government policy goals and digital transformation initiatives. Experience in roadmap planning and prioritization for public-sector digital services.
UX Strategy & Vision
Ability to define and align UX strategy with government policy goals and digital transformation initiatives. Experience in roadmap planning and prioritization for public-sector digital services.
Stakeholder & Cross-Functional Collaboration
Managing relationships with product managers, engineers, and policymakers. Bridging gaps between technical, business, and user needs in a regulated environment.
Stakeholder & Cross-Functional Collaboration
Managing relationships with product managers, engineers, and policymakers. Bridging gaps between technical, business, and user needs in a regulated environment.
Stakeholder & Cross-Functional Collaboration
Managing relationships with product managers, engineers, and policymakers. Bridging gaps between technical, business, and user needs in a regulated environment.
Stakeholder & Cross-Functional Collaboration
Managing relationships with product managers, engineers, and policymakers. Bridging gaps between technical, business, and user needs in a regulated environment.
Design Process Optimization
Establishing best practices for UX workflows in a government context (e.g., agile, design ops). Familiarity with metrics (e.g., NPS, task success rates) to measure UX impact.
Design Process Optimization
Establishing best practices for UX workflows in a government context (e.g., agile, design ops). Familiarity with metrics (e.g., NPS, task success rates) to measure UX impact.
Design Process Optimization
Establishing best practices for UX workflows in a government context (e.g., agile, design ops). Familiarity with metrics (e.g., NPS, task success rates) to measure UX impact.
Design Process Optimization
Establishing best practices for UX workflows in a government context (e.g., agile, design ops). Familiarity with metrics (e.g., NPS, task success rates) to measure UX impact.
Design Systems & Scalability
Creating and maintaining reusable design systems for large-scale government products. Ensuring accessibility (WCAG compliance) and consistency across digital services.
Design Systems & Scalability
Creating and maintaining reusable design systems for large-scale government products. Ensuring accessibility (WCAG compliance) and consistency across digital services.
Design Systems & Scalability
Creating and maintaining reusable design systems for large-scale government products. Ensuring accessibility (WCAG compliance) and consistency across digital services.
Design Systems & Scalability
Creating and maintaining reusable design systems for large-scale government products. Ensuring accessibility (WCAG compliance) and consistency across digital services.
My Tech Arsenal
My go-to tools for crafting seamless digital experiences.
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
85%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
85%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
55%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
55%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
My Tech Arsenal
My go-to tools for crafting seamless digital experiences.
Framer
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Framer
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Framer
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Deepseek
95%
Deepseek is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Deepseek
95%
Deepseek is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Deepseek
95%
Deepseek is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Notion
85%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
85%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
85%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Miro
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
Miro
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
Miro
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
Creative Cloud
55%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
Creative Cloud
55%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
Creative Cloud
55%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
Miro
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.
Miro
80%
Miro serves as my collaborative whiteboard for visualizing ideas and workflows. I use it to map out user journeys, brainstorm design concepts, and align cross-functional teams in real time. Its infinite canvas and interactive elements make it ideal for organizing complex systems and fostering creative collaboration. It's indispensable for turning abstract ideas into structured plans.